Humans are creatures of habit. When we like a restaurant we want to go back or tell our friends about this great restaurant. What if we were rewarded for this loyalty? More and more restaurants are launching loyalty programmes in Ireland.
Mc Donalds’s launched Monopoly in the Irish Market last year.
Insomnia treats has been around for a number of years.
However, many of our favourite places to dine don’t have loyalty programmes . There are lots of great benefits to having a loyalty programme for your restaurant. In this blog, we are going to explore five benefits- starting with the most important benefit – Increase sales!
1. Loyalty programmes increase sales
It is a Tuesday. You’re busy in work and have plans at 5pm to meet friends for dinner. You receive a text from one of your favourite restaurants with an offer of free drinks with your dinner or 20% off your meals for that day only.
Communicating to your loyal customers with a well-timed message is the perfect way to get them coming back again and again. If these messages are timed well with an offer that resonates with your customers, they are more likely to take you up on this offer and therefore drive sales at a time that would normally be quieter.
2. Loyalty programmes bring a good return on investment
According to report by www.loyalogy.com , on average consumers spend 46% more with businesses that have loyalty programmes. Loyalty helps improve customer retention and a 5 percent increase in customer retention can produce as much as a 100 percent increase in annual profit.
3. Loyalty programmes bring about repeat diners
While you should always strive to attract new customers, retaining existing customers is a less expensive proposition. A loyalty program can be the incentive your customers need to return. According to www.pos.toasttab.com , visitation frequency increases by 75% between a customer's first reward and their tenth reward.
When you decide to go out for lunch or dinner, you’re going to go somewhere you like, but if you’re rewarded too of course you’ll keep coming back.
Repeat customers are the backbone of most businesses. Making and keeping consumers happy through a loyalty programme that rewards them for their continued business is a great way to achieve this.
4. Loyalty programmes build loyalty and allow you to develop a relationship
A loyalty programmes allows you to really get to know your customers – how often they visit, and what they orders. When signing up for a loyalty programme, ask your customers for details such as their birthday and where to they live. This allows you to build a relationship by through personalisation – happy birthday offers and offers to celebrate their counties victories such as GAA wins
70% of people celebrate their birthday in a restaurant.
Satisfaction with a loyalty program is 14 times higher when programs are highly personalized. This builds loyalty and customers feel you know them.
5. Lastly, loyalty programmes create happier diners
An easy way to get your loyalty program of the starting blocks is to take advantage of social media and go viral!
Because so many people from all corners of the world are sharing pictures of food they’re eating, our exposure to foods and restaurants is greater than ever before. #food #foodporn are always trending on social media with custmer posting photos of the lovely meals in their favorite restaurant. This provides for great user generate content for your restaurant by your very happy diners.
Just remember, the ultimate goal of any restaurant customer loyalty program is to increase the amount of great customers that frequent your business. If your customers are happy and if they feel like they can benefit by eating at your restaurant, then your restaurant will benefit, too!
New customers will always be a significant factor for the growth of any restaurant. A well- constructed loyalty program can help attract new customers, increase the frequency of current customers and become a valuable asset for your brand.