In case you didn’t know, there’s this company called Google (often referred to as “The Gogglebox”) and Google is a big deal. According to Statista, 48.9% of the world’s population uses Google as their main search engine. This is set to jump to over 50% in 2019. This dwarfs competitors such as Baidu (China's most popular search engine) at only 5.44% of the market. Other providers like Bing and Yahoo (yes, they still exist) command less than 1% of the market.
Google gathers thousands of results for you when searching online and this can result in tens or even hundreds of result pages. Most people only view the first page though, hence the industry joke; “Where’s the best place to hide a body? ... The second page on Google results!”
So how does the Google Ranking System Work?
The sites that google ranks top of a search list are the ones that Google consider to be the most relevant and useful to the person searching. Google decides what webpage is most useful and relevant by incorporating an algorithm that grades the results based on over 200 factors.
Some of the most important factors include:
- Relevance and quality
- Content length
- Social signals (Social media shares, likes and links)
What is SERP?
SERP stands for a Search Engine Results Page. A SERP is the web page you see when you search for something on Google. Every SERP is unique, even for the same keywords, because search engines are customised for each unique user. A SERP typically comprises of both organic and paid results, but these days it also encompasses snippets, videos, images and even location-specific results.
So what do you need to do to maximize your rankings? Well, here’s 10 simple sure-fire ways to improve your google ranking and get your company noticed online.
1. Research and Identify Long-tail Keywords
Like most good things, research is a vital foundation to build on when looking to improve your Google search ranking. Have a look at what is out there. Are there any niche results that your business can exploit? Have your competitors missed any opportunities?
According to Hubspot, a long-tail keyword is described as a keyword phrase that has at least three words, although some experts consider two keywords as long-tail. Since long-tail keywords are quite specific, they tend to receive a higher rating in search results for words that are popular. They also attract more specific, quality traffic that is more likely to convert into potential leads.
2. Quality, Relevant Content
Uploading quality, relevant content that your target audience finds incredibly helpful is a sure way to help your website on that coveted first page of Google search results. Blogging and infographics are a perfect way of getting that content out to your audience in a palatable manner.
3. Page Titles and Snippets
The way Google generates page titles and snippets (brief descriptions) is automated. The actual content on the webpage is captured and referenced online so it’s important to get your in-page SEO correct. Make sure your titles and meta-descriptions are saying exactly what you want them to say and that they are aligned to the correct keyword. The overall goal of page titles and snippets is to provide the best description of your content and to attract potential customers. Choose your titles wisely!
Optimising your website is essentially smoothing the edges off your website. Make sure links that have been included are working, images are of high quality with Alt text included for each
5. Get More Social
Try meeting up with friends or join a local tennis club! Ok, just joking, but posting frequently on social media increases your chances of customers finding your content. Immerse your company in social media, find out where your audience are and what they follow, like and react to.
Ok, so you know when we said quality over quantity when rebuilding your database post GDPR? Well this is still very true, but why not have quantities of quality? The truth is, Google searches for content related to the keywords or long-tail keywords someone searches for. Therefore, more content that’s relevant to that keyword will see your site climb up the rankings on Google.
7. Natural Links
Natural links occur when other websites begin to link your content to their own. This can only happen when your content is, of course, link worthy. As the name suggests, if you are following the proper steps in creating quality, relevant content, this should happen naturally.
8. Monitor Progress Regularly
Keeping a finger on the pulse can give you an invaluable advantage. By monitoring your progress, investing more in the things that are working and disregarding the things that aren’t can be the difference between second page and first page results.
9. Update, Update & Update again
No seriously, update your stuff! Keeping things fresh and constantly updating your content is a key feature that Google looks for. Google want to reward websites that keep churning out new content to their prospects.
10. Outsource digital marketing to experts
Look, we get it. These steps are time consuming. Although investing time in improving your google search ranking is extremely important; results are not always instant and a lot of time and effort need to be put in to it to get you noticed. Companies know how important all of this is, but just do not have the level of time required implement. That’s why outsourcing is the solution and Dublin is a hot bed for Digital marketing agencies. By the way, we know a place, *cough*!
So to sum up, Google is the gatekeeper between you and potential customers. By following these basic steps to increase your overall Google ranking, it can have a critical effect on getting your business noticed and subsequently, increase your sales.